A dedicated husband, father, and volunteer, Ryan Panchoo is turning into a legend in celiac circles (they exist) for his certified gluten, dairy, soy, and egg-free baked donuts. What started as an experiment in free-from baking turned into the mega-popular Borough 22, a mail-order donut delivery service with stockists like Selfridges' Food Hall and The Plumstead Pantry. Ryan somehow manages to create recipes, bake, deliver, and run everything on top of a full-time day job! He writes,
"I started baking back in 2010. I chose 'free from' goods because my wife has multiple allergies and my children were both dairy intolerant from a very young age, so it made sense to come up with one treat they all could enjoy.
When we looked, there was nothing out there that they really, really enjoyed. They always seemed to have to settle for something half decent or go without. This motivated me to find something suitable for them that didn't cost the earth and tasted amazing. After all, why should they have to compromise?
I started with brownies and discovered an excellent recipe, which I adapted to make gluten and dairy free. That lead to more research, where I discovered doughnuts. I had no idea how insanely popular they would be, though. They are very photogenic and are probably in many coeliac' top five foods that they miss (Ariana's note: Yes. It goes doughnuts, fried mozzarella sticks, Red Lobster cheddar bay biscuits, quesadillas, and ice cream cones, which I can get gluten-free at Grom but don't always have the patience to wait in line for).
I never planned to make a business out of it. It just sort of grew organically. It has been a steep learning curve, but with only social media marketing, I am now selling in several stores- including Selfridges, which is a massive deal for me."
You can order or learn more about Borough 22 on their website, Facebook, and Instagram. Selfridges had the sugar, salted caramel, raspberry pistachio, vanilla, and Nutella flavors this weekend. I went before 10 AM yesterday and they were more than half gone... so show up early!